“It’s about creating a seamless brand experience,” says Elon Musk.

The newly opened Tesla Diner & Charging Lounge allows patrons to cook their own meals with a scaled-down Cybertruck, with open flames fueled by what Tesla describes as a “proprietary lithium-ion sizzle system.”

“We want customers to feel the heat of innovation. Literally,” said Elon Musk during the grand opening, moments before a self-driving robotic waitress veered off-course and was struck by a commuter train.

Early reviews are mixed. One patron reported their burger caught fire and “launched across the room like a rocket test.”

Musk shrugged. “We’re still in beta.”