Taking a page from Costco’s playbook, this MSP’s “loss leader” campaign is finger-lickin’ strategic.

“We’ve seen NOC revenue jump 215% in the past quarter,” said MSP Owner John Witherow, proudly handing out hot birds and pamphlets on hybrid cloud architecture.

Customers report showing up for dinner and leaving with a 36-month Microsoft licensing commitment. “I just wanted a meal for my family,” said one dazed consumer. “Now I’ve got multi-tenant security and a monthly bill.”