Local 8-year-old founder Ellie B. hired her uncle, a certified Salesforce admin, to help track customer journeys and optimize lead gen.

Within 48 hours:

– She lost 3 customers to duplicate records

– Her CRM pipeline showed 28 abandoned leads (HOA president, 4 landscapers, 23 kids on bikes)

– Her “daily stand-up” meeting turned into an actual mutiny

“All I wanted was a chalkboard and a jar,” she sobbed, now $12,000 in debt.